What are the different types of digital marketing? Why it is so important in 2021?

Types of digital marketing

Different types of Digital Marketing

  • Pay-per-Click (PPC):- PPC is an online advertising method of internet marketing in which advertisers pay some amount each time when one of their ads is clicked. This is offered by search engines Google, Facebook.
  • Social Media Marketing(SMM) :- SMM is the use of social media platforms like Facebook, Instagram, Twitter, Pinterest, or YouTube to connect with your targeted audience to build up your brand, increase sales, and drive website traffic for lead conversion.
  • Content marketing(CM):- It is a marketing approach used to attract and retain an audience by sharing relevant articles and videos. This will establishes skills to promotes brand awareness and keeps your business on top.
  • Email Marketing:- It is sending bulk emails to targeted visitors to promote their product or service. This is a type of direct marketing, means company communicates with their consumer without any third person intermediary.
  • Mobile Marketing:- It is the promotion through sending text messaging, multimedia messaging, downloading apps, push notifications, in-app, mobile-friendly websites.
  • Marketing Analytics:- It refers to the tools, used to analyze and report marketing data that is collected through digital channels on which your brand exists.
Benefits of digital marketing

Now the requirement is to understand the benefits of digital marketing:

  • Mobile Access
  • Flexibility
  • Expansion
  • Multimedia
  • Interactivity
  • Tracking
  • Influencer Engagement
  • Print Enhancement

Benefits of digital marketing services for businesses include:

  • Access to consumers who rely on mobile phones or do shopping online
  • Ability to speak on topics related to your product or industry
  • Opportunity to engage with influencers
  • Include many types of media into your marketing
  • Track customers purchase data



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