As we all know the main six types of digital marketing:-
- Content Marketing
- Email campaigns
- Search Engine Optimization (SEO)
- Paid advertising and pay-per-click (PPC)
- Social media marketing
- Influencer marketing
Now that it’s time to know the importance of online marketing.
1 — It targets your potential customer
Targeting is a procedure of extending your digital marketing campaign to your potential customers. In past years, if you like to target 100, 200, or 1000s of people in a particular area, you may require a billboard.
But in this digital era with directly audience targeting platforms like Google, You tube, and Facebook, it’s not only easy but you only pay for your ad to show most of your relevant people. Through these types of the importance of digital marketing spread its fame.
Through Facebook Ads Manager, Instagram Reels, You tube shorts, etc. this intelligent algorithm can analyze people’s behavior and see what they like… Really good platforms to build or find a new audience, customers.
2 — It is affordable for everyone
Traditionally/professional marketing is not financially bearable to every small and mid-sized business. But with the emergence of online marketing completely switch that pattern. For a minimum 50Rupee/day on Facebook, a business can reach up to 1000 or 1500+ targeted people.
For 3 to 5 Rupee a click on Google, businesses successfully make searchers to their site or convert a lead to customer.
3 — Retargeting speed up in conversion rates
- Retargeting is also a valuable tool available as a master plan, But what is retargeting???
- Retargeting is a method of placing ads in front of an already user that visit a website over the last 30 days or added an item to their cart but never check it.
- This method will definitely be workable in most situations.
- According to a recent study shows the average customer would visit a website 11 times before it makes any purchase. This will be increased by 4.5 times from 2011.
4- Engage directly with potential customers
An analysis says that customer satisfaction increases by directly talking to them. And in this, active social media accounts help to address and resolve any customer dissatisfaction and brighten your brand’s colors.
Also by utilizing your social media marketing efforts, you build strong brand loyalty and relationships directly with customers. This loyalty and relationships help in converting a customer into a promoter. A free promoter means you are now a true and strong challenger.
5 — Boost in reaching more potential customers
Through these methods like billboards, TV, posters, or direct mail with digital marketing, anyone can reach their customers in time.
According to the 2021 Report, the average person spends more time with the internet than they do watching TV. Think about yourself, the population of net users grew by 300 million worldwide to 4.60 billion.
What do you think any other marketing effort will give you that much reach?
6 — Analytics and Tracking Data
As Digital reports say Data is the most valuable commodity of 2021. Data can give you the exact peak of efforts in digital marketing that what’s working and what’s not.
By analyzing data and insights, you make decisions like where to invest more effort, time, and money. You can also find new effective markets for your business.
- Here are some highlights of analytics and data from which you can learn:
- Number of people who saw your ad or post
- Number of people who involved with your ad or post
- This gives your effort direction on what is working and what is not.
- How many of them shared your content
- Time duration people spent on watching a post or video
- You can use this informative data for the cold audiences and make more targeted ads
- Info. like age, gender, and location of the people who connect with your ad or post
- At which time of day do users most like to engage with you
7 — Pick winners, clear the rest of unrelated traffic
These are the top benefits of digital marketing. With your billboard, content, and advertisement you always stick with your audience.
- Start a new campaign with a small budget advertisement.
- Analyze results of one week filter out winners.
- Then try the next audience. After a few weeks of testing, we have cleared the list of ads and audiences who meet our goals.
- Start working on the list.
- Along with this, the testing process still continues to find new opportunities.
8 — ROAS and ROI
The potential of ROAS(Return on Ad Spend) and ROI(Return on Investment) is heavy as it shows.
- According to a report Google Ads translates to 200Rs for every 100Rs spent.
- According to the 2020 survey average, ROAS for Facebook and Instagram ads translates to 1000Rs for every 10Rs spent.
- According to average ROI of email marketing campaigns is 3900%, which translates 40Rs for every 1Rs spent.
9 — Adapt the latest trends.
Tools like Google Trends with Quora and Reddit forums are great ways to learn about keywords and trending topics.
For example, It helps in selecting a topic of an article and its keywords according to Google Trends and also helps in selecting YouTube video topics.
Business owners utilize this info. to stay ahead of competitors, trending topics will increase engagement, and new content creation drive more website traffic. Also, help in short-term decisions like ad spends and important digital marketing Services strategies.
10 — Cross-Platform Strategies
Cross-platform strategies are a crucial part of digital marketing. By coordination and effective campaigning across platforms like Google, Facebook, Instagram, YouTube, and email, you can reach your potential customers.
- To built brand awareness use platforms like Facebook, Instagram, and YouTube.
- Hire an influencer to build credibility and increase your organic following.
- Use retargeting using email and Facebook for advertisement.
- Create a short video ad as per your product for Facebook or YouTube.
- Possibilities are endless! and with the right strategy at the right time shows the importance of digital marketing that can increase leads.
Now, I hope the importance of digital marketing in 2021 will clearly highlighted. As you have to start somewhere! there are 100s of valuable resources available on YouTube from Ibigdo Techzone to learn everything you require to start with online marketing.